Home > Statistics > Innovation > 2006 > Table 34. Observed effects of marketing innovations, 2004-2006, share of enterprises with marketing innovations

Table 34. Observed effects of marketing innovations, 2004-2006, share of enterprises with marketing innovations

	Degree of observed effect
	High	Medium	Low	Not relevant
	%	%	%	%
All enterprises
Increased or maintained market share	24,9	46,5	22,9	5,7
Introduced products to new markets or customer groups	22,0	44,6	25,4	8,0
Increased visibility of products or business	21,6	44,7	27,8	5,9
Improved ability to respond to customer needs	21,4	44,9	24,0	9,7
Improved customer satisfaction	17,2	48,2	25,6	8,9
Other effects	0,9	0,7	1,8	96,6
Manufacturing 1)
Increased or maintained market share	24,6	41,4	26,6	7,4
Introduced products to new markets or customer groups	19,6	43,6	28,4	8,4
Increased visibility of products or business	21,6	40,3	32,0	6,0
Improved ability to respond to customer needs	19,8	41,2	27,3	11,7
Improved customer satisfaction	16,6	45,7	28,9	8,8
Other effects	1,3	0,9	2,7	95,2
Services
Increased or maintained market share	25,2	51,8	19,0	4,0
Introduced products to new markets or customer groups	24,6	45,6	22,3	7,5
Increased visibility of products or business	21,6	49,3	23,3	5,7
Improved ability to respond to customer needs	23,0	48,8	20,6	7,5
Improved customer satisfaction	17,9	50,9	22,2	9,0
Other effects	0,5	0,5	0,8	98,1

1) Including mining and quarrying, and electricity, gas and water supply.

Source: Innovation 2006, Statistics Finland

Inquiries: Mervi Niemi (09) 1734 3263, tiede.teknologia@stat.fi

Director in charge: Leena Storgårds

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Updated 12.12.2008