Home > Statistics > Innovation > 2008 > Table 8. Prevalence of marketing innovations by size category of personnel, 2006–2008, share of enterprises

Table 8. Prevalence of marketing innovations by size category of personnel, 2006–2008, share of enterprises

	Marketing innovations	Changes to the aesthetic design or packaging	New media or techniques for product promotion	New methods for product placement or sales channels	New methods of pricing
	%	%	%	%	%
Total	22	9	14	6	11
Manufacturing, total 1)	22	10	14	5	9
10 - 19	15	4	10	2	8
20 - 49	23	12	14	4	7
50 - 99	26	13	15	8	6
100 - 249	30	14	17	7	12
250 - 499	39	18	24	12	13
500 -	64	44	44	30	35
Services, total	21	7	14	7	13
10 - 19	17	6	12	6	9
20 - 49	25	8	18	8	16
50 - 99	20	7	12	7	12
100 - 249	31	7	18	12	20
250 - 499	36	7	18	14	22
500 -	34	9	19	12	21

1) Including mining and quarrying (05–09), electricity, gas, steam and air conditioning supply (35), water supply; sewerage, waste management and remediation activities (36–39).

Source: Innovation 2008, Statistics Finland

Inquiries: Mervi Niemi (09) 1734 3263, tiede.teknologia@stat.fi

Director in charge: Leena Storgårds

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Updated 17.3.2010