Table 42. Prevalence of marketing innovations by industry, 2006–2008, share of enterprises
| Industry | Marketing innovations | Changes to the aesthetic design or packaging |
New media or techniques for product promotion |
New methods for product placement or sales channels | New methods of pricing |
| % | % | % | % | % | |
| Mining and quarrying | 7,1 | 2,8 | 1,4 | 2,8 | 7,1 |
| Food products and beverages | 34,7 | 24,4 | 17,4 | 7,0 | 11,3 |
| Textiles | 22,3 | 16,1 | 18,6 | 14,1 | 14,1 |
| Wearing apparel | 34,0 | 20,8 | 20,0 | 3,9 | 13,2 |
| Leather and related products | 15,4 | 7,7 | 7,7 | 0,0 | 0,0 |
| Wood, products of wood, and cork | 20,2 | 6,1 | 14,4 | 3,2 | 2,7 |
| Paper and paper products | 33,7 | 20,2 | 23,6 | 14,9 | 7,3 |
| Printing and reprod.of recorded media | 15,4 | 3,2 | 10,4 | 2,2 | 4,7 |
| Chemicals and chemical products | 30,1 | 13,6 | 19,8 | 11,7 | 17,0 |
| Rubber and plastic products | 21,6 | 8,8 | 10,5 | 4,8 | 7,3 |
| Other non-metallic mineral products | 14,7 | 5,8 | 9,9 | 3,3 | 4,4 |
| Basic metals | 23,9 | 1,8 | 17,5 | 3,6 | 14,5 |
| Fabricated metal products, except machinery and equipment | 14,8 | 3,6 | 8,4 | 1,9 | 6,8 |
| Computer, electronic and optical products | 48,4 | 28,9 | 31,7 | 15,0 | 29,6 |
| Electrical equipment | 32,3 | 19,4 | 11,0 | 7,0 | 9,6 |
| Machinery and equipment n.e.c. | 28,7 | 16,5 | 20,0 | 8,0 | 11,8 |
| Motor vehicles, trailers and semi-trailers | 7,4 | 3,6 | 5,6 | 1,8 | 1,8 |
| Other transport equipment | 16,1 | 12,0 | 9,7 | 8,3 | 7,9 |
| Furniture | 21,5 | 15,7 | 6,1 | 0,7 | 6,1 |
| Other manufacturing | 32,1 | 18,4 | 20,4 | 5,3 | 10,2 |
| Repair and installation of machinery and equipment | 14,1 | 2,8 | 11,3 | 5,6 | 0,0 |
| Electricity, gas, steam and air conditioning supply | 10,1 | 0,8 | 7,7 | 3,1 | 5,8 |
| Water collection, treatment and supply | 16,1 | 0,0 | 11,1 | 0,0 | 5,0 |
| Sewerage, waste treatment | 8,8 | 0,0 | 8,8 | 2,9 | 5,8 |
| Wholesale trade, except of motor vehicles and motorcycles | 27,8 | 10,9 | 20,4 | 10,9 | 14,8 |
| Transportation and storage | 9,2 | 0,7 | 4,3 | 1,1 | 6,8 |
| Postal and courier activities | 6,2 | 6,2 | 3,7 | 0,0 | 0,0 |
| Publishing activities | 30,4 | 18,3 | 16,9 | 9,7 | 8,9 |
| Telecommunications | 42,7 | 17,1 | 35,6 | 23,9 | 23,9 |
| Computer programming, consultancy and related activities | 34,8 | 12,1 | 23,2 | 13,1 | 25,8 |
| Information service activities | 45,0 | 8,7 | 33,6 | 10,7 | 38,3 |
| Financial service activities | 24,8 | 5,5 | 12,9 | 10,9 | 17,0 |
| Insurance, reinsurance and pension funding | 34,2 | 8,7 | 22,8 | 15,0 | 21,2 |
| Activities auxiliary to financial services and insurance activities | 13,9 | 13,9 | 8,3 | 11,1 | 11,1 |
| Architectural and engineering activities; technical testing and analysis | 16,3 | 2,0 | 10,4 | 3,6 | 10,3 |
| All NACE - Total | 21,7 | 8,6 | 13,6 | 6,2 | 10,7 |
| Manufacturing, total | 21,7 | 10,2 | 13,0 | 4,9 | 8,3 |
| Services, total | 21,7 | 6,9 | 14,2 | 7,5 | 13,2 |
Source: Innovation 2008, Statistics Finland
Inquiries: Mervi Niemi (09) 1734 3263, tiede.teknologia@stat.fi
Director in charge: Leena Storgårds
Updated 10.6.2010
Official Statistics of Finland (OSF):
Innovation [e-publication].
ISSN=1797-4399. 2008,
Table 42. Prevalence of marketing innovations by industry, 2006–2008, share of enterprises
. Helsinki: Statistics Finland [referred: 22.11.2024].
Access method: http://www.stat.fi/til/inn/2008/inn_2008_2010-06-10_tau_044_en.html