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3. Marketing and organisational innovations 2008-2010

A total of 40 per cent of the surveyed enterprises reported that they had adopted marketing or organisational innovations between 2008 and 2010. In manufacturing, 40 per cent of enterprises had adopted marketing or organisational innovations, whereas in services the share was 41 per cent.

Prevalence of marketing and organisational innovations in manufacturing and services 2008–2010, share of enterprises

Innovations were most commonly adopted in enterprises belonging to foreign groups. Fifty-four per cent reported marketing or organisational innovations. Around one-half of enterprises belonging to Finnish groups and one-third of independent enterprises had significantly developed or renewed their organisation or marketing.

Fifty-two per cent of system suppliers and slightly fewer (45%) of main suppliers had developed their activities through organisational and marketing reforms. Thirty-one per cent of sub-contractors reported adoptions of such innovations.

Prevalence of marketing and organisational innovations by industry in manufacturing 2008-2010, share of enterprises

Prevalence of marketing and organisational innovations by industry in services 2008-2010, share of enterprises

If both product and process innovations, and activities aimed at such innovations, as well as marketing and organisational innovations are included in innovation activity, a total of 56 per cent of Finnish enterprises with at least 10 employees in the examined industries had engaged in innovation activity between 2008 and 2010. In manufacturing, this applied to 59 per cent and in services to 53 per cent of enterprises.

Organisational innovations

A total of 32 per cent of enterprises had adopted organisational innovations between 2008 and 2010. This applies to 31 per cent of manufacturing and 32 per cent of service enterprises. The most commonly reported organisational innovations were related to business practices, and procedures for the organisation of responsibilities and decision-making processes.

Enterprises with organisational innovations 2008–2010, share of enterprises

Marketing innovations

A total of 27 per cent of enterprises reported having adopted marketing innovations. In manufacturing, this had been done by 27 per cent and in services by 28 per cent of enterprises. Marketing innovations most commonly related to promotion of product sales and to product pricing.

Enterprises with marketing innovations 2008–2010, share of enterprises

Source: Innovation 2010, Statistics Finland

Inquiries: Mervi Niemi 09 1734 3263, tiede.teknologia@stat.fi

Director in charge: Leena Storgårds

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Updated 7.6.2012