Mass media market 2000 - 2004

In 2004 the value of the mass media market was around EUR 3.8 billion. Compared with the previous year, the market grew by around 4 per cent, i.e. clearly more than one year before. Relative to GDP, the share of mass media was 2.5 per cent.

From 2000 to 2004 the mass media market grew in nominal terms by 9 per cent, but real growth remained only at 3 per cent. The share of printed media fell by two percentage points and that of electronic media grew by the same amount.

Printed media is still the biggest mass media sector. Its total turnover was EUR 2.7 billion in 2004. Within printed media the market of free-distribution papers grew most in relative terms, by 6 per cent.

Mass media market in Finland 2000 - 2004

	2000 EUR mil.	2001 EUR mil.	2002 EUR mil.	2003 EUR mil.	2004 EUR mil.	Change, % 2003-2004
Daily newspapers (7-4 times a week)	965	956	936	931	970	4*
Other newspapers (3-1 times a week)	114	113	115	112	118	5*
Free-distribution papers	87	86	89	95	100	6
Periodicals	631	622	630	655	680	4
Books	447	453	474	479	496	4
Printed advertising material	306	314	312	320	324	1
Printed media, total	2 549	2 544	2 556	2 592	2 688	4
National TV and radio	516	519	528	542	598	10
Semi-national TV and local radio	30	33	34	36	36	0
Cable television	66	67	77	93	98	5
Online services	60	59	56	59	67	14
Electronic media, total	672	677	695	731	799	9
Recordings	125	128	118	120	110	-9
Videos (VHS)	70	66	65	50	32	-36
DVDs	12	30	53	81	109	35
Cinema	48	48	56	57	54	-6
CD-ROM	36	33	26	23	21	-11
Recorded media, total	291	305	318	331	325	-2
All total	3 512	3 526	3 569	3 654	3 811	4
At fixed (2004) prices	3 697	3 620	3 608	3 661	3 811	4
GDP share, %	2.7	2.6	2.5	2.5	2.5
* Due to the changed calculation method used for sales proceeds of newspapers the actual change percentages in 2004 are slightly bigger than those shown in the table.

Source: Mass media and cultural statistics. Statistics Finland

Inquiries: Mr Tuomo Sauri +358 9 1734 3449, joukkoviestimet.tilastokeskus@stat.fi

Director in charge: Mr Jussi Simpura

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Last updated 9.3.2006

Referencing instructions:

Official Statistics of Finland (OSF): Mass media statistics [e-publication].
ISSN=2323-6345. 2004. Helsinki: Statistics Finland [referred: 22.11.2024].
Access method: http://www.stat.fi/til/jvie/2004/jvie_2004_2006-03-09_tie_001_en.html