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Published: 16 December 2011

Mass media market 2010 – growth was weak in printed media

The media market recovered to a moderate growth in 2010 after the exceptionally steep drop in the year before. Overall, the growth amounted to two per cent. The growth clearly centred on electronic media (+6 %), although there were other individual growth areas as well. In printed mass media, the growth amounted to one per cent.

In consequence of the financial crisis, revenues of daily newspapers plummeted in 2009 even below their level at the turn of the millennium. Although some growth was seen last year, the growth was still weak. Figures adjusted for inflation naturally draw an even bleaker picture.

Of individual media sectors, cinemas (+16%) and media services on the web (+15%) grew most. The development was weakest for phonograms (-6%).

Mass media market volume in Finland 2009 - 2010

	2009	2010	2010	Change
	EUR million	EUR million	%	2009- 2010, %
Daily newspapers (7-4 times a week)	946	959	22	1
Other newspapers (3-1 times a week)	131	126	3	-3
Free-distribution papers	81	88	2	8
Magazines and periodicals	700	705	16	1
Books*	570	571	13	0
Directories & direct mail	304	298	7	-2
Printed media, total	2,731	2,747	64	1
Television**	940	983	23	5
Radio	52	55	1	5
Media services on the web	188	216	5	15
Electronic media, total	1,181	1,253	29	6
Phonograms	85	80	2	-6
Videos (DVD, Blu-ray & VHS)	145	142	3	-2
Cinemas	60	69	2	16
Recorded media, total	290	291	7	0
All, total	4201	4,291	100	2
* Also includes the sales of multimedia recordings (DVD, CD-ROM, etc.) by members of the Finnish Book Publishers Association. ** Also includes YLE public service radio. Source: Statistics Finland, Mass media and cultural statistics

In 2010, the value of the Finnish mass media market was around EUR 4.3 billion, which is EUR 90 million more than in 2009.

The relative share of printed mass media in the value of the mass media market contracted further by one percentage point to 64 per cent. The share of electronic mass media in the mass media market, in turn, grew to 29 per cent.

Since the turn of the millennium, the share of printed media has fallen by 11 percentage points in all, and the share of electronic media has grown by the same amount.

Mass media market volume in Finland 2000 - 2010

The preliminary calculations presented here describe the mass media market at the end user level: for example, the figure on the newspaper market is comprised of retail priced subscription and single copy sales of newspapers, and their revenue from advertising. Overlaps have been eliminated. The figures cover domestic production and imports but not exports.

Source: Mass media and cultural statistics. Statistics Finland

Inquiries: Mr Tuomo Sauri +358 9 1734 3449, joukkoviestimet.tilastokeskus@stat.fi

Director in charge: Riitta Harala

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Last updated 16.12.2011