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Published: 24 November 2017

Slight growth on the mass media market

The mass media market grew slightly in 2016. The value of the mass media market amounted to around EUR 3.8 billion. Compared to the year before, the value of the market grew by 1.2 per cent or good EUR 40 million.

Mass media market 2015 - 2016, EUR million

	2015	2016	2016	Change
	EUR mill.	EUR mill.	%	2015-16, %
Daily newspapers (7-4 times a week) 1)	830	807	21,2	-2,8
Other newspapers 1)	132	135	3,6	2,3
Free-distribution papers 1)	71	68	1,8	-5,1
Magazines and periodicals 1)	505	490	12,9	-3,0
Books 1)	570	604	15,9	6,0
Publishing, total	2 108	2 104	55,3	-0,2
Television 2)	1 073	1 097	28,8	2,2
Radio	63	64	1,7	2,8
Internet advertising	286	324	8,5	13,4
Electronic media, total	1 422	1 486	39,1	4,5
Audio recordings 1)	58	59	1,6	1,6
Videos	78	59	1,6	-24,4
Cinemas	94	96	2,5	1,9
Recorded media, total	231	214	5,6	-7,1
All total	3 760	3 804	100,0	1,2

1) Digital sales included.
2) Also includes Yle public service radio.

The mass media market contracted during 2012 to 2015.

In 2016, the result rose or fell moderately in most industries within the mass media from the year before. Growth was strongest in online advertising (+13%) and book sales (+6%). The biggest drop was seen in selling and renting of video recordings (-24%) and in free city papers (-5%).

A longer term examination reveals a transition in the mass media market, where the value of electronic media has increased and the value of publishing has decreased. The value of the recorded media market, which is clearly smaller than publishing and electronic media, has also contracted over the past decade, even though the ticket and advertising sales of cinemas have grown.

Measured by volume, publishing is still clearly the largest sector in Finnish media market.

Shares of different sectors in the volume of the mass media market in 1997 to 2016 (%)

The calculations presented here describe the mass media market at end user level: for example, the figure on the newspaper market is comprised of retail priced subscription and single copy sales of newspapers, and their revenue from advertising. The figures cover domestic production and imports but not exports. There is some overlap between Internet advertising and other media groups.

Source: Mass media and cultural statistics. Statistics Finland

Inquiries: Kaisa Saarenmaa 029 551 3517, joukkoviestimet.tilastokeskus@stat.fi

Director in charge: Jari Tarkoma

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Appendix tables

• Appendix table 1. Sector shares of the mass media market 2000 - 2016, per cent (24.11.2017)
• Appendix table 2. Breakdown of newspaper sales 2000 - 2016, per cent (Corrected on 5 July 2018) (24.11.2017)
• Appendix table 3. Breakdown of magazine sales 2000 - 2016, per cent (24.11.2017)
• Appendix table 4. Radio advertising 2000 - 2016, per cent (24.11.2017)
• Appendix table 5. Television (terrestrial + cable + satellite) revenue 2000 - 2016, per cent (24.11.2017)

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Updated 24.11.2017