Home > Statistics > Mass media statistics > 2006 > Mass media market 2001 - 2006

Published: 27 February 2008

Mass media market 2001 - 2006

The value of the mass media market grew by roughly 4 per cent in 2006. The fastest growth was observed in the Internet (32 per cent) and in cable television (14 per cent).

The strong growth of the Internet was mainly due to the continued growth of online advertising. The sales volumes of online products were still modest.

Only a small number of new households were connected to cable television networks in 2006 but pay-TV channels became more common than before. The total revenue from subscription television from different distribution channels (terrestrial + cable + satellite) in 2006 stood at some EUR 85 to 90 million.

The revenue from daily newspapers grew by 5 per cent. The growth was the fastest so far during the 21st century. The EUR 1 billion threshold was exceeded in 2006. By contrast, the growth of printed media was subdued in many fields.

Table 1. Mass media market in Finland 2001 - 2006

	2001	2002	2003	2004	2005	2006	Change %
	EUR million	EUR million	EUR million	EUR million	EUR million	EUR million	2005-06
Daily newspapers (7-4 times a week)	956	936	931	970	982	1 027	5
Other newspapers (3-1 times a week)	113	115	112	118	121	122	0
Free papers	86	89	95	100	102	104	2
Magazines & periodicals	622	630	655	680	710	720	1
Books*	468	480	486	500	527	536	2
Printed advertising material	314	312	320	324	327	339	4
Printed media, total	2 558	2 563	2 599	2 692	2 769	2 847	3
Television**	509	516	529	590	615	638	4
Cable television	67	77	93	100	113	129	14
Radio	43	47	50	51	50	49	-1
Internet	59	56	59	64	75	99	32
Electronic media, total	676	695	731	804	853	916	7
Phonograms	128	118	120	110	98	99	1
Videos (DVD & VHS)	96	118	131	141	144	149	3
Cinemas	48	56	58	54	46	52	12
Recorded media, total	272	292	309	304	288	300	4
All total	3 506	3 550	3 639	3 801	3 910	4 062	4
Mass media/GDP, %	2.5	2.5	2.5	2.5	2.5	2.4
* Includes also the sales of multimedia recordings (CD-ROMs etc.) by members of the Organization of the Booksellers' Association of Finland. The value at consumer prices was some EUR 5 million in 2006. ** Includes also public service radio.
Source: Statistics Finland, Mass media and cultural statistics

The share of printed media of all mass media stood at 70 per cent. The changes in the relative shares of different sectors of the media were minor (Table 2).

Table 2. Shares of different sectors of the mass media market in Finland 2001 - 2006 (per cent)

	2001	2002	2003	2004	2005	2006
	%	%	%	%	%	%
Daily newspapers (7-4 times a week)	27.3	26.4	25.6	25.5	25.1	25.3
Other newspapers (3-1 times a week)	3.2	3.2	3.1	3.1	3.1	3.0
Free papers	2.4	2.5	2.6	2.6	2.6	2.6
Magazines & periodicals	17.7	17.7	18.0	17.9	18.1	17.7
Books	13.3	13.5	13.3	13.2	13.4	13.2
Printed advertising material	8.9	8.8	8.8	8.5	8.3	8.3
Printed media, total	73.0	72.2	71.4	70.8	70.7	70.0
Television	14.5	14.5	14.5	15.5	15.7	15.7
Cable television	1.9	2.2	2.6	2.6	2.9	3.2
Radio	1.2	1.3	1.4	1.3	1.3	1.2
Internet	1.7	1.6	1.6	1.7	1.9	2.4
Electronic media, total	19.3	19.6	20.1	21.2	21.8	22.5
Phonograms	3.6	3.3	3.3	2.9	2.5	2.4
Videos (DVD & VHS)	2.7	3.3	3.6	3.7	3.7	3.7
Cinemas	1.4	1.6	1.6	1.4	1.2	1.3
Recorded media, total	7.8	8.2	8.5	8.0	7.4	7.4
All total	100	100	100	100	100	100
Source: Statistics Finland, Mass media and cultural statistics

Source: Mass media and cultural statistics. Statistics Finland

Inquiries: Mr Tuomo Sauri +358 9 1734 3449, joukkoviestimet.tilastokeskus@stat.fi

Director in charge: Ms Riitta Harala

Tables

Tables in databases

Pick the data you need into tables, view the data as graphs, or download the data for your use.

• Database tables and their variables
• Archived tables

---

Last updated 27.2.2008